technology.
leadership.
marketing.

Breathing Dots

Product, Marketing & Finance
Co-founder
User interviews
01
Facilitate interdisciplinary development team to include user-centric features by interviewing 50+ fashion enthusiasts to identify the challenges faced while finding the right fashion.
Campaign design
02
Increased average order value by 30% by introducing a unique feature using which customers return their old clothes and get a 15% discount. We donate these clothes to the people in need and reduce waste.
Planned & managed photoshoot
03
Saved 50% on product photoshoot by efficiently managing a freelance team of photographers, makeup artists, stylists, and models to complete 4 days shoot within 2 days.

Gallery

Allwol is a social platform to explore combinations of anything.

Gallery

Breathing Dots is a lifestyle e-commerce platform.

DigiTechYard

Product Owner, BDM & Finance
Co-founder
01
Implemented cornerstone project involving E-commerce CMS transition for the biggest client ($17M of est. value) by developing a user-focused informative layout to increase conversion rate.
Led a team
02
Helped 3 startups in building MVP using the 80-20 rule to maximize the ROI by conducting user and stakeholder interviews and prioritizing work items using a prioritization board.
Growth
03
Created and managed 500+ work items, wrote 50+ epics and 500+ user stories, and helped the scrum team understand the task with 100% clarity. Trained 15+ interns/developers/Scrum Master in the intricacies of Agile & Scrum.
Communication

Reelworld Film
Festival

MARKETING ANALYST INTERN
Target market
01
Proficiently utilized the Google AdWords budget of $20,0000 and created ad campaigns targeting producers, directors, and writers and attracted 25+ new creators.
Google Ads
02
Increased the film festival attendees' retention to 37% from 23% in 2017 by analyzing past data and offering premium services and combo deals to the existing customers.
Analytics
03
Combined and organized the data of the past 5 years (2012-2016) by fixing or removing duplicate, incorrectly formatted, or incomplete data.

Recreational
Respite

PROJECT MANAGEMENT INTERN
01
Led a team of 4 project management interns to forecast the gap between the business needs of the organization and the technology.
Team management
02
Increased community participation by 10% by identifying primary users and designing a user-centric and engaging web layout.
Database structure
03
Facilitated in increasing the donation by $9,000 within a quarter by revamping the website and implementing a database and easy payment options.
Revenue growth

Innovify

PHP DEVELOPER
PHP web development
01
Helped team in achieving 9 consecutive sprint goals successfully by hitting daily targets consistently and assisting team members to do the same.
Jira software
02
Increased monthly appointment bookings by 15% for the client by implementing 3 steps user-friendly checkout and payment functionality.
Scrum meeting
03
Facilitated team to increase the work velocity to 11 story points from 9 by updating and monitoring the sprint burndown chart daily and identifying ways to get better every iteration.